Product Success

 Product success is often misunderstood as:

  • launching the product or a new version
  • Releasing a cool set of features
  • Getting x downloads (X being any thousands or millions) in a period
  • Increasing engagement by y% over the previous period 

and so on.

My suggestion is that true product success happens when you get sustainable, long term, profitable, revenue from the product (and/or associated services). Incidentally, this is how long term businesses are built.

If you cannot see a path to sustainable, long term revenue, then your product success is probably transient.

Of course, all this depends on the product category, apps, e-commerce websites, SaaS solutions, deep tech. solutions or others.

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