SaaS Product KPIs

For any SaaS business, you can track several metrics and ratios to see how your business is doing.  Similarly, over the entire sales funnel, and for client retention, you can track several product KPIs (Key Performance Indicators), which indicate how your product is accepted in the market. 

The image below depicts how product KPI are identified and tracked at various stages of the funnel.


This slide is useful if you are leading a product team, or are making the business case for a new product. For any business case, you have to identify the metrics as well as the quarterly and yearly targets. There are other metrics that may be useful for your market, however, the funnel should remain the same.

If you need the pptx version of the image, mail me, or drop a comment, I will reply back.

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